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	<title>Comments on: Pack This Marketing Lesson</title>
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	<link>http://blog.mrfire.com/pack-this-marketing-lesson/</link>
	<description>Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about marketing, publicity, selling, hypnosis, copywriting, books, fitness, metaphysics, "The Secret" and anything else he cares to comment on, including healing, humor, the Internet and yes, maybe even sex.</description>
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		<title>By: George Lane</title>
		<link>http://blog.mrfire.com/pack-this-marketing-lesson/comment-page-1/#comment-16022</link>
		<dc:creator>George Lane</dc:creator>
		<pubDate>Wed, 16 Jan 2008 12:13:34 +0000</pubDate>
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		<description>Joe,

This is weird... I found the same website before Christmas and was as equally hypnotized! (Synchronicity anyone?)

The copy is similar to Perry Marshalls -- it just oozes confidence without being &quot;hypey&quot;, which is very hard to do if you don&#039;t truly believe in your product.

Also the briefcases page is a great example of persuasive long page copy without the yellow highlighter and red headlines.

There are a few tweaks here and there that could improve sales conversions even further (such as stronger calls to action), but hey, he seems to be doing well for himself as it is!

Cheers Joe, keep up the prolific blogging!

All the best,


George Lane</description>
		<content:encoded><![CDATA[<p>Joe,</p>
<p>This is weird&#8230; I found the same website before Christmas and was as equally hypnotized! (Synchronicity anyone?)</p>
<p>The copy is similar to Perry Marshalls &#8212; it just oozes confidence without being &#8220;hypey&#8221;, which is very hard to do if you don&#8217;t truly believe in your product.</p>
<p>Also the briefcases page is a great example of persuasive long page copy without the yellow highlighter and red headlines.</p>
<p>There are a few tweaks here and there that could improve sales conversions even further (such as stronger calls to action), but hey, he seems to be doing well for himself as it is!</p>
<p>Cheers Joe, keep up the prolific blogging!</p>
<p>All the best,</p>
<p>George Lane</p>
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	<item>
		<title>By: Ellie</title>
		<link>http://blog.mrfire.com/pack-this-marketing-lesson/comment-page-1/#comment-14699</link>
		<dc:creator>Ellie</dc:creator>
		<pubDate>Tue, 08 Jan 2008 03:24:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mrfire.com/marketing/pack-this-marketing-lesson/#comment-14699</guid>
		<description>Hi Joe:cool:,
Definately defines hypnotic marketing very clearly.  thanks for the heads up.</description>
		<content:encoded><![CDATA[<p>Hi Joe:cool:,<br />
Definately defines hypnotic marketing very clearly.  thanks for the heads up.</p>
]]></content:encoded>
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	<item>
		<title>By: Carla  Tarantola</title>
		<link>http://blog.mrfire.com/pack-this-marketing-lesson/comment-page-1/#comment-14664</link>
		<dc:creator>Carla  Tarantola</dc:creator>
		<pubDate>Mon, 07 Jan 2008 22:08:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mrfire.com/marketing/pack-this-marketing-lesson/#comment-14664</guid>
		<description>Hi, 
great job, Joe!  I love your passion for  sharing your knowledge!
You are an inspiration to me.

Blessings to you,
Carla Tara</description>
		<content:encoded><![CDATA[<p>Hi,<br />
great job, Joe!  I love your passion for  sharing your knowledge!<br />
You are an inspiration to me.</p>
<p>Blessings to you,<br />
Carla Tara</p>
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	<item>
		<title>By: David Rachford</title>
		<link>http://blog.mrfire.com/pack-this-marketing-lesson/comment-page-1/#comment-14654</link>
		<dc:creator>David Rachford</dc:creator>
		<pubDate>Mon, 07 Jan 2008 19:56:28 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mrfire.com/marketing/pack-this-marketing-lesson/#comment-14654</guid>
		<description>Joe, another interesting company (right there in Austin) is Titos Vodka -

http://www.titos-vodka.com/

Marketing wise, there website has a few things I don&#039;t like - Like Flash opening page - but they feature videos of Newscasts &amp; Shows featuring the product - testimonials, photo galleries of people enjoying the vodka, and songs which mention the vodka.

Great story - and I hope you&#039;ve tried their vodka (in moderation) it&#039;s really quite good, and yes, the best I&#039;ve ever had.

David</description>
		<content:encoded><![CDATA[<p>Joe, another interesting company (right there in Austin) is Titos Vodka -</p>
<p><a href="http://www.titos-vodka.com/" rel="nofollow">http://www.titos-vodka.com/</a></p>
<p>Marketing wise, there website has a few things I don&#8217;t like &#8211; Like Flash opening page &#8211; but they feature videos of Newscasts &amp; Shows featuring the product &#8211; testimonials, photo galleries of people enjoying the vodka, and songs which mention the vodka.</p>
<p>Great story &#8211; and I hope you&#8217;ve tried their vodka (in moderation) it&#8217;s really quite good, and yes, the best I&#8217;ve ever had.</p>
<p>David</p>
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		<title>By: john</title>
		<link>http://blog.mrfire.com/pack-this-marketing-lesson/comment-page-1/#comment-14630</link>
		<dc:creator>john</dc:creator>
		<pubDate>Mon, 07 Jan 2008 16:48:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mrfire.com/marketing/pack-this-marketing-lesson/#comment-14630</guid>
		<description>Wow, I enjoyed this post!
Thanks for the lesson!
I digg!</description>
		<content:encoded><![CDATA[<p>Wow, I enjoyed this post!<br />
Thanks for the lesson!<br />
I digg!</p>
]]></content:encoded>
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	<item>
		<title>By: Jon Stetson</title>
		<link>http://blog.mrfire.com/pack-this-marketing-lesson/comment-page-1/#comment-14615</link>
		<dc:creator>Jon Stetson</dc:creator>
		<pubDate>Mon, 07 Jan 2008 15:03:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.mrfire.com/marketing/pack-this-marketing-lesson/#comment-14615</guid>
		<description>Life is a never ending search for the right bag:grin:</description>
		<content:encoded><![CDATA[<p>Life is a never ending search for the right bag:grin:</p>
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