Peter Wink, my Vice-President of Marketing for my company, Hypnotic Marketing, Inc., said you wanted to know what books I’m reading. I suspect Peter wants to know, not you, but in case you’re interested, here goes:
Robert Collier’s How to Make Money At Home In Spare Time By Mail in Seven Lessons.
I’m a Robert Collier disciple, collector, and addict. His famous Robert Collier Letter Book changed my life as a writer. His early metaphysical books, such as The Secret of the Ages, changed my life as a teenager. I can’t believe I never knew of his course on making money by mail. I’m jealous that Bernie Malonson found it, not me, but I’m glad it’s back in print. Collier’s book is breezy reading, and the dozens of sales letter examples are priceless. The book is dated, as it came out originally in the late 1940s, but still. This is a gem. Another masterpiece by the original hypnotic writer: Robert Collier. Get it. Read it. Study it.
Magic In Practice: Introducing Medical NLP: The Art and Science of Language in Healing and Health by Garner Thomson with Dr. Khalid Khan.
You shouldn’t be surprised by this one. I’m interested in language as well as health and healing. This one combines them all. It’s been blessed by NLP cofounder Richard Bandler, who wrote the introduction. I think this is heavy reading, as most NLP books are, but worth the effort if you want to better understand communication within the healing relationship.
Will Work For Fun: 3 Simple Steps for Turning Any Hobby or Interest Into Cash by Alan Bechtold.
Alan is one of my favorite Internet personalities. He’s smart, funny, clever, creative, and successful. I’ve only met him a few times, but always loved our brief chats. His book is like him: wise, helpful, light-hearted, yet practical and results oriented. This is one of those feel good all the way to the bank type books. He shows you how to turn what you do for fun into profit. Oh. And I wrote the foreword to it. So there’s your bonus reason for buying it right now. Good stuff. Get it.
The Buddha’s Teachings on Prosperity at Home, at Work, in the World by Bhikku Basnagoda Rahula.
What a great book! I’m relieved to see someone show that Buddha was not against wealth or success. He instead wanted you to be wealthy so you could help yourself, your family, and your community. That’s exactly what I say is the best reason to get rich. I never knew Buddha agreed with me. Anyway, this is an insightful, practical book that I keep returning to. Get it. Make it your devotional reading for a while. Rich stuff.
Up Till Now: The Autobiography of William Shatner by William Shatner with David Fisher.
Who doesn’t like James T. Kirk? I haven’t met William Shatner yet, but I want to. What a character. His book reveals his sense of humor, personality, and work ethic. The man never stops. If you don’t believe action leads to success, read this book. It’s conversational, revealing, and fun.
Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini and Noah Goldstein and Steve Martin.
Robert Cialdini wrote the most popular book on persuasion in modern times (Influence) but has yet to release anything in print even close to it. Yes! is his recent attempt. He didn’t write it alone, and may not have written much of it, which is why there are two other coauthors listed. Still, this is a page-turner with an insight per chapter. Each chapter is short (only a page or two) but long enough to state a principle and then prove it. Worth reading to understand how to persuade as well as how you are being persuaded.
Powerlines: Word that Sell Brands, Grip Fans, and Sometimes Change History by Steve Cone.
Slogans, tag-lines, mottoes and jingles are what often make people act, vote, buy or even kill. It’s a tight sentence with words sewn together for emotional impact and memorability. It’s the “Just do it!” and “A Diamond is Forever” and “There’s no place like home” lines. Steve Cone calls them Powerlines. You can imagine how this captivates me, as I’m so into words. This is a fascinating encyclopedic overview of sentence bursts, including how to develop and use them for yourself. I find this book, well, hypnotic. There’s real magic here. Feed your brain. Get it. It’s “M’m! M’m! Good!”
Your Brain: The Missing Manual by Matthew MacDonald
I love any book on proven ways to better use my brain. This one is a delightful, insightful, surprising look at how your mind works, as well as how to out smart it for better results. The facts are all juicy. For example, tryptophan in turkey is not why you get sleepy after a huge Thanksgiving holiday meal. There’s the same amount of tryptophan in chicken and beef. You get sleepy from the wine, the overeating, and the boring conversation at the table. Another example is that you can improve your memory if you just focus and stop multitasking (like reading this blog while on the phone), and if you add emotion to what you want to recall later. Also, your brain is a glucose hog. It can’t get it from your fat reserves, either. Only from eating. So grab some chips and go read this book. Now.
No B.S. Marketing to the Affluent by Dan Kennedy
I told you about this new book in a previous blog post. It’s worth reminding you about. It’s terrific. Anything by Dan Kennedy is worth reading, but this one really stretches your mind to see money and go get it. An added bonus, and bragging rights for me, is that I wrote the intro. Anyway, if you truly want to know practical and proven ways to tap the affulent so you can become affulent too, you need this book. Go get it. Go get everything by Dan Kennedy.
A New Earth by Eckhart Tolle
Eckhart Tolle inspired 2,000,000 readers to discover the freedom of living in the now with his first book. In A New Earth, his long awaited second book, Tolle shows how transcending your ego-based state of consciousness is the way to end conflict. This simple and direct narrative focuses on your ego: how to spot it, be aware of it, and let it take a back seat to your life. This book is about awakening, and is a wonderful primer for my forthcoming audio program, The Awakening Course.
There are many other books stacked up around my feet, on my desk, downstairs by the kitchen table, and also by the bed. I might mention a few of those at another time, if you’re interested. (Or if Peter asks.)
Finally, what books are you reading that you really love?
I’d like to know. Post a comment and tell me. Thank you.
Now back to my books…
PS – All of the books I mentioned are available at Amazon.