By Dr. Joe Vitale - November 29th, 2006
The other day I signed up for the cigar-of-the-month club over at www.cigar.com/
I was so excited that I paid for the entire year’s membership in advance. As part of the deal for doing that, I would get a small desktop humidor to hold my cigars, as well as my first month’s stash of cigars.
I couldn’t wait. I knew the package would arrive today, so I practically sat on the porch (in the rain) waiting for the delivery truck.
Fortunately it came early.
I got the package, told the dog and cats to get out of my way, ripped it open, saw the beautiful humidor, and then opened it’s lid to find — nothing.
It was empty!
I was instantly miffed.
So much for me being non-attached and spiritually evolved.
I went online, wrote an email to the company, and “thanked” them for sending me an empty box. After all, I told them, you’re a cigar store. You couldn’t put any cigars in the box??
Barely an hour later, I received a very understanding email from Jeff, a personal cigar consultant at www.cigar.com
He said he would overnight me some cigars, would send me another humidor (I’m not sure why), and offered to be my personal consultant if I needed anything concerning cigars for myself or my friends.
Smart move.
Not only did he save the sale, make me feel better, and turn me into a customer for life, but I’m also browsing their catalog right now - with Jeff’s help - so I can place a large order — an order I never intended to ever place!
The moral: Do more than what your customers expect.
Ao Akua,
Smokin’ Joe
www.mrfire.com
PS — “The Attractor Factor” is still working. A little later in the day the mail brought me a small box. It was a gift from one of the coaches in my www.miraclescoaching.com program. The box contained a selection of cigars. So my empty humidor is no longer empty. See how this magic works? I got an empty box, vented about it, and let it go. Once I was detached, the box got filled. This is the key to a happy life.
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